# SEO audit findings worksheet

Editable fields below are intended for the auditor to complete with observed evidence.

## Audit scope

- Website and preferred hostname: [domain]
- Business priority: [priority]
- Included page types: [types]
- Excluded areas and reason: [scope]
- Crawl date and settings: [details]
- Manual sample: [URLs]
- Connected sources: [sources]
- Failed retrievals or missing evidence: [details]

## Findings register

| ID | Finding | Affected URL/template | Evidence and date | Confirmed/Investigate/Intentional | Consequence | Confidence | Effort | Proposed action | Owner | Verification |
|---|---|---|---|---|---|---|---|---|---|---|
| [ID] | [observed behavior] | [scope] | [evidence] | [status] | [consequence] | [basis] | [estimate] | [bounded task] | [owner] | [acceptance criterion] |

## Coverage checklist

- [ ] Access and response chains inspected.
- [ ] Important page content matches the expected destination.
- [ ] Crawl and indexing directives reviewed against intent.
- [ ] Canonical signals, redirects and sitemap preferences compared.
- [ ] Navigation and contextual internal links inspected.
- [ ] Important source and rendered-page differences investigated.
- [ ] Titles, headings and descriptions reviewed for accuracy.
- [ ] Applicable structured data checked against visible content.
- [ ] Forms, downloads and tools tested on desktop and mobile.
- [ ] Repeated findings grouped by root cause.
- [ ] Important repairs verified in production.

## Filled example — fictional finding

- Finding: a distinct service page declares the homepage as its canonical URL.
- Evidence: source output on three pages using the same template.
- Status: confirmed against the intended self-referencing behavior.
- Action: correct canonical generation for the service template.
- Verification: inspect the public output on the three examples and another representative service page; compare internal link and sitemap preferences.
- Limit: correcting the signal does not guarantee indexing or ranking.

This is an instructional example, not an audit of a real client website.